baocaphe.org—Within the framework of the exhibition “80 Years of Independence – Freedom – Happiness” held in Hanoi (August 28 – September 15, 2025), Trung Nguyên Legend made a strong impression with a distinctive Vietnamese coffee cultural space, spreading knowledge and the spirit of service to a wide audience of visitors.
A Distinctive Vietnamese Coffee Cultural Space
At the A80 exhibition, Trung Nguyên Legend brought a large-scale, distinctive Vietnamese coffee cultural space that fostered national pride and contributed to “enhancing the value of Vietnamese coffee – not just as an ordinary drink, but elevating it to the level of cultural coffee, artistic coffee, spiritual coffee, and philosophical coffee.”
Located in the “Nation-Building Entrepreneurship” zone, the Trung Nguyên Legend space impressed visitors with a design inspired by the S-shaped land of Vietnam, highlighted by circles of light rising upward, symbolizing the aspiration for sustainable development of Vietnam’s coffee industry in harmony with the pride of the nation’s 80 years of glorious achievements. The spaces “Energy,” “Awakening,” “Nation-Building Entrepreneurship,” and “Era of Rising” showcased a comprehensive and distinctive coffee ecosystem that the group has created over the past 29 years to bring Vietnamese coffee to the world.
Here, thousands of domestic and international visitors enjoyed exceptional Trung Nguyên Legend energy coffee, along with artistic performances inspired by the three great coffee civilizations – Ottoman, Roman, and Zen – evoking connection, awakened energy, and creativity that coffee brings to humanity. Especially notable was Zen Coffee – a “cultural and artistic coffee product” created by Trung Nguyên Legend to elevate the appreciation of Vietnamese coffee culture, contributing to global coffee culture and drawing special attention.
The talk show “Coffee Tao – An Art of Living”, featuring artist Izara Thiên Nga and beauty queen Anh Thy, spread positive energy, connecting coffee with the art of living, and became a highlight that attracted many visitors at the A80 exhibition.
At the exhibition, the Trung Nguyên E-Coffee model – “representing part of Trung Nguyên Legend Group’s strategic vision to elevate the culture of enjoying Vietnamese coffee” (according to CNN) – continued to make a strong impression. With a dynamic space and a comprehensive coffee ecosystem bringing together the essence of the Ottoman, Roman, and Zen civilizations, Trung Nguyên E-Coffee became an appealing destination, loved by visitors for its uniqueness, standards, and ability to “inspire entrepreneurial success” in the community.
Within the exhibition framework, Trung Nguyên Legend also partnered with the Dak Lak Provincial People’s Committee to honor the national intangible cultural heritage “Knowledge of Coffee Cultivation and Processing in Dak Lak”, introducing special products, services, and projects such as: Coffee City, Zen Coffee Tours, Coffee Tours, and the World Coffee Museum – all contributing to making Dak Lak a global coffee destination. Through films, vivid images, and VR technology, Trung Nguyên Legend offered visitors an immersive experience of Dak Lak’s rich and thriving development, while spreading the special value of coffee and the Vietnamese coffee spirit.
Spreading Knowledge and the Spirit of Service to the Community
At the A80 exhibition, Trung Nguyên Legend continued to spread knowledge and the spirit of service to the community by donating thousands of valuable books from the “Life-Changing Foundational Bookcase.” This meaningful initiative extends the “Journey from the Heart – The Journey of Great Aspirations – Nation-Building Entrepreneurship for 30 Million Vietnamese Youth” that Trung Nguyên Legend has implemented for nearly 15 years.
Accordingly, thousands of valuable books from the Life-Changing Foundational Bookcase were signed and gifted by famous Vietnamese beauty queens, artists, and public figures such as Miss Lê Nguyễn Bảo Ngọc, actress Lương Thanh, Miss Sports Đoàn Thu Thủy, Beauty with a Kind Heart Nguyễn Ngọc Mai, Top 5 Miss Vietnam Hồ Ngọc Phương Linh, and Miss Elegance Vũ Như Quỳnh. These signed books were given to visitors and young people, spreading knowledge, inspiration, and youthful aspirations.
Particularly, the talk show “Youth Aspirations – Nation-Building Entrepreneurship” with the participation of Miss Lê Nguyễn Bảo Ngọc brought a lively atmosphere, attracting a large number of visitors, students, and young people to engage in conversations about youth journeys and aspirations to build the nation.
With its Vietnamese coffee cultural space and meaningful activities, Trung Nguyên Legend once again affirmed its position as Vietnam’s No.1 coffee brand, spreading awakened energy, knowledge, and the spirit of community service. This also demonstrated Trung Nguyên Legend’s steadfast commitment to the journey of “bringing Vietnamese coffee and coffee culture to establish a place on the world map”, accompanying the nation in its era of growth.
